Project
Oddsy
Innovation · UI/UX · Concept · UX Research · Product
Tabcorp
2020
Role: Innovation Sprint Lead
Overview
Oddsey is the world first browser extention for betting.
As the Innovation Sprint Lead for this project, I led the Discovery phase (defining project vision, purpose and direction), framed the problem for creative direction, designed and facilitated the solution, and presented findings to senior board members.
Discovery / Approach
I facilitated an Innovation Sprint with the project team to explore and uncover a blue-sky new product.
The sprint aimed to discover new customer and product opportunities through emerging technologies. To minimize bias, I encouraged the team to think beyond our current products and technologies, taking a fresh venture approach.
New business venture
Grammerly + Honey x Odds = Oddsy
Different way to use the product
New business model